When I was in my early 20′s I studied Kenpo Karate.
Kenpo is also known as “the way of the fist”, because practitioners of Kenpo needed only their fists, and not weapons to fight.
When I was practicing Kenpo I always visualized an opponent in front of me. It enabled me to have much better form and advance much more quickly.
I realized that this is a Big Secret to Internet Marketing success, but so many newbies don’t do it.
They don’t visualize a Visitor on your site, they just throw a bunch of stuff on their site and hope for the best.
So I just created a new Internet Marketing style…
SIMPO – The Way Of The Visitor
Simple Internet Marketing Philosophy and Objectives
Keep it Simpo Stupid
Let’s face it. Most website owners forget the absolute most critical element to their website.
What do they want their visitors to do?
You need to imagine all the different types of visitors who are hitting your site, and drive them to the path that benefits them, and you… the most.
Forget the fancy graphics, forget the super long articles, forget the 2 dozen ads you’ve got all over your site.
Drive them to take one action, and visualize how your visitors view your site and content. Look at your analytics and find out what keywords most of your visitors are finding your site for in the search engines.
Is that content easy to find and will your visitors be blown away by the value of your content? Or are they leaving in 2 seconds because your site is confusing and unfocused.
The more you think like a visitor, and less like someone whose trying to make $0.30 on an Adsense click, the more success you will have.
Next time you’re working on your site think about SIMPO.
How can you make your site more user-friendly and drive your visitors to take the action you want them to take?
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